OFF – SITE SEO
Off-site SEO also known as off-page SEO refers to actions that can be done to help a website rank higher in SERPs. Off-site SEOs main objective is to build your domain authority and trustworthiness. This can be done via link building, PR syndication, reviews, social media, guest posting, local SEO, influencer marketing and brand mentions.
Link Building
Link building is the process of acquiring links from outside websites back to your site. Careful consideration is taken into what anchor text is used and to what page the backlink goes to. Quality over quantity and industry specific site over general sites is best when building out your referring domain profile.
Citation Management (Local SEO)
Citation management is an important part of off-page SEO regarding local SEO. Citations are digital business cards on outside websites, often called directories or data aggregators. Having these citations all match and up to date build credibility with search engines as they crawl those sites and cross check the information with your own site.
PR Syndications
PR (press release) syndication is the process of distributing press releases to various news outlets and online platforms. This gives you the ability to build backlinks as the articles will link back to the relevant page on your site. Press releases also allow you to be featured on notable, trustworthy sites, which build credibility and authority with the users of those sites and search engines.
Blogger Outreach
Blogger outreach is the process of manually reaching out to outside blogs and websites that are related to your industry. Collaboration with the authors of these blogs allows you both to deliver better content to the end user. Best practice is to share each other's content with targeted anchor text links.
Not All Links Are Created Equal
Choose Dryv Digital for Offsite SEO expertise. We know that not all backlinks are equal, so we take the time to build high-
quality links that boost your website’s credibility and rankings. With our strategic white hat approach, we will build links to
complement the content on your site so you can experience sustainable growth and long-term success.
Agile
Customer-Focused
Data Driven
Strategic
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